Shoe Xtep soccer marketing strategy to find a new way out

Shoe Xtep soccer marketing strategy to find a new way out
July 22.Wearing a jersey of the La Liga giants Villarreal players appeared in Xiamen.Co.. Ltd. president of Xtep small wave and Spain Villarreal club president Fernando Rogge formally signed at the Xiamen International Conference Center.The Xtep formally replaced. Nike Trainers UK .The club is 20.112.016 exclusive equipment sponsor. official technology sponsor. This is following the sponsor of Sevilla.Another into the Primera Liga.As Villarreal last season fourth in the Primera Liga.Has the qualifications of the Champions League qualifiers.New season.Chinese fans will first see the shadow of the player wearing a Chinese brand clothing campaign in the Champions League. From contact to contract the La Liga giants.We only took less than two months time. 'Xtep president has always been low-key. small wave to reporters.He said excitingly.In domestic football environment is a sad situation.The Xtep inventive football marketing strategy. Nike UK .Successfully together Villarreal.This said the Minter step production. the level of research and development of professional. advanced and Xtep product quality has been recognized by the world's top football league. According to the agreement.The next five seasons.Xtep will the Villarreal team to create a new game jersey.New game service will remain yellow submarine Villarreal team's traditional colors --- yellow in color. This also means that.In the upcoming 20112012 season.The Yellow Submarine will be wearing Xtep shirt campaign the Primera Liga.In the 20102011 season.Villarreal La Liga ranked fourth.Eligible to participate in next season's Champions League playoff.If yellow submarine successful Champions League playoff.Xtep brand will also appear in the arena of the European Champions League for the first time. Nike Trainers .In addition.In addition to sponsoring the existing equipment.Xtep is actively developing the Villarreal products.And will be on sale in the fourth quarter of this year.meanwhile. high mark must be pursed Xtep also consult with Villarreal Club.Work together to. including friendlies to go to China. including a series of football-related marketing activities.