Waters Olympics the Raiders to highlight the brand tension

Waters Olympics the Raiders to highlight the brand tension
08 Beijing Olympics not only give people an Olympic feast.Set off a domestic movement for a new understanding of the concept of the Olympic marketing.Sports brands have influence with the Olympics and CCTV.Start the Raiders of Olympic marketing.Faced with the rare opportunity of the Beijing Olympic Games.Before.Famous brand heavy attack.Spend ten million signing CCTV.Olympic fever is rising.With strong advertising CCTV Olympic Channel Expand Raiders.Strongly enhance the brand influence. It is understood that.The Walt CCTV Olympic Channel ad running time.From April 28.Ended July 27.Up to 3 months.Mainly in the evening 18 points. Nike Trainers UK .19 points viewership during prime time.Advertising Lock LIVE NBA games before the Olympic cut the road. live "Sports News" Special Olympics program before the Olympics gold arena "before major popular viewing period. Waters. chairman Cai Jinhui told reporters: "CCTV advertising communication unparalleled in the domestic media. Nike Trainers .For a long time.CCTV broadcast of almost all major international competitions.Chinese audiences to understand and watch international sporting events.More than 75% by CCTV.08 Beijing Olympics CCTV propagation effects play to the extreme.Spread through the CCTV intervention Olympic marketing.Will play a role in skillfully deflected the question. ' Branding.A long way to far in sports goods.Olympic marketing to promote their brands. Nike Air Max Trainers .Leveraging the huge market.Often have a surprising effect.With the Olympics approaching 08.Many domestic sports brands have been gearing up.Try Olympic marketing to promote their own brand.To expand their market.It is regrettable that.This tournament held at home.The sporting goods industry braved the Olympic sponsors brilliance is foreign well-known sports brand Adidas.